These Spreads Come With Some Seriously Homemade Love

by Natalie Mouradian on 08/08/2017 | 2 Minute Read

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Boxer & Co. designed the endearing packaging for Eliana’s line of spreads. The design is quirky, unique, and comes with a nice homemade feeling.

“Eliana came to us with a brief to create unique and distinctive packaging for her brand of handcrafted relish."

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"When we began to explore the visual language for the brand, we wanted to capture the eclectic style that Eliana loved. With 3 products in the range we were able to treat each jar as a bespoke piece of art with its own aesthetic style, delivering a handcrafted look and feel.”

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"The story we told through the packaging is the idea that every label is personally handcrafted by Eliana. We demonstrated this with entirely handmade labels – for Beetroot Relish we hand embroidered the label, giving it a texture and dimension you can’t replicate visually. For the Tomato Relish we hand knitted the label for a nostalgic quality, and for the Sweet Chilli Jam we hand cut the label from paper to appear as more of a scrapbook style.

The result is an ownable design that delivers a unique quirk and aligns with Eliana’s personal style."

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Designed By: Boxer & Co.Location: Sydney, Australia

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