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Refreshing Natural Gourmet Frozen Pops that Will Make the Summer Heat Bearable

by Theresa Christine Johnson on 08/07/2017 | 2 Minute Read

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Looking for a cooling summertime pick-me-up? Lick’d Gourmet Frozen Pops are perfect, and their exquisite flavor offerings (strawberry basil, mango raspberry, peanut butter chocolate chip—yes, please!) will make you want to stock up your entire freezer with ice pops for those hot summer days. Designed by Saxton Horne, Lick’d is fun and fresh, just like the popsicles themselves.

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“When Lick’d asked us to design their retail packaging, we knew they already had the recipe to make it big—we were just able to make sure their brand looked like it belonged in the big-time, too.”

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“As a purveyor of gourmet frozen treats that started life being sold at the local Salt Lake Farmers Market, Lick’d has grown faster than one of their uniquely flavored pops disappears on a hot July day—that’s pretty fast. Lick’d asked Saxton Horne to help them make the transition from farmer's market treat to the freezers of major grocery chains Harmons and Whole Foods.”

“Our goal was to emulate Lick’d’s recipe of fresh, bold and incredibly unique flavors in all of the packaging and design. We focused on bright, warm colors that convey energy and the simple joy of their treats. We used illustrations and photography that conveyed how unbelievably fresh and unadulterated their ingredients are. We made sure the writing was clever—even a little cheeky, without going too far. And, most importantly, we made sure it all paid homage to their homegrown, farmers market roots.”

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Designed by: Saxton Horne

Creative Direction: Brian McDonough

Design & Photo Manipulation: Erik DeWaal

Copy: Kara Baxter Clark

Photography: BPD Studios

Country: United States

City: Salt Lake City, UT

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