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Check Out J.F. Rabbit's Adorable Packaging

by Natalie Mouradian on 08/03/2017 | 3 Minute Read

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Global brand design agency BrandOpus have designed a new identity and packaging for UK-based vegetable water brand J.F. Rabbit.

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The flavoured water category is booming as people opt for natural, simple products they can trust. A tastier alternative to plain water, J.F. Rabbit’s vegetable infused waters not only taste great but are 100% natural with no added sugar and under 10 calories per bottle. They also contain 100% of the daily allowance of Vitamin C and Zinc.

New research shows that eating vegetables can give you a boost and even make you feel happier. With consumers now recommended to eat eight portions of veg per day, the new identity looks to harness the uplifting power of veg and bring an upbeat and positive vibe to the brand. The new logo is playful, energetic and brings personality and colour to the bottled water fixture.

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The new look is simple but fun and has been created to drive greater appeal with their core consumers of adults looking to achieve a healthier lifestyle.

Ellen Munro, Creative Director at BrandOpus says, “It was really exciting working with Felix and the J.F. Rabbit team to create the new identity and packs for them. We’ve created a bold iconic brand that has a quirky personality with a little twist. I look forward to seeing the brand springing to life.”

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Felix Tanzer, Founder of J.F. Rabbit says “Our new design needed to reach consumers who are actively trying to live a healthy lifestyle but still want flavour and excitement in their drink choices. Together with BrandOpus we have created an identity that stands out and will make our consumers excited about drinking J.F. Rabbit.”

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Designed By: BrandOpus

Location: UK