Archaeologist Gin Celebrates Vintage Motorcycles in a Unique Way
by Natalie Mouradian on 08/03/2017 | 4 Minute Read
“Ehinger Kraftrad is a one-of-a-kind motorcycle custom shop. Their products, re-built vintage motorcycles from the 1930s and 40s, are very specific and rare, and so are their clients.
We needed to find a promotional item that drove customers to the shop in order to experience the brand – and spend time with its maker, Uwe Ehinger. At the same time, it was important to convey Uwe’s excessive aspiration for craftsmanship and quality in every detail.”
“For decades, founder Uwe ‘The Archaeologist’ Ehinger has been travelling the world as a collector and retailer of rare Harley Davidson motorcycles from the 1930s and 40s. We crafted a gin that contains original parts from the old machines. We bottled it together with the machine parts and labelled each bottle with the mind-boggling story of the part’s origin. Every element of the hand-made packaging consists of colours and materials that were already used in the 30s and 40s. Fans could finally actually taste the spirit of vintage Harley Davidsons and let it become a part of them.”
“Most developing time included details of glass works and metal processing to maintain 100% food-safety and taste.
The Bottle: Hand-cast clear glass with custom bottom-side counterbore by Karl Schmid glassworks; original vintage machine part welded on a stainless-steel socket by Wolfrik Fischer studio
The Cardboard: Custom-made Maren Thomsen, Les Naturals’, sand, anthracite, and alabaster white
The Finish: Hot foil stamping with Heidelberg 1931 “Tiegel” printing press.
The Inks: Red: Kurz Luxor 307 (matches Pantone 8863) Gold: Kurz Luxor 381 (matches Pantone 871) Silver: Kurz Alufin Spezial (matches Pantone 877) Black: Tecnofoil 499
Bottles’ bottoms with inserted stainless-steel base and weld-on machine part. Matching packaging design represents the craftsmanship of the era in which the machine parts were designed. Stories of the finding of the parts are printed on the wrapping paper. Everything is hand-made.”
Creative Agency: Serviceplan Group, MunichExecutive Creative Director: Alexander Schill, Christoph Everke, Timm Hanebeck Designer: Kathrin Oeding Creative Director: Basma Attalla, Franz Röppischer, Lorenz Langgartner Copywriter: Henrik Pfeiffer, Fabian Bill Art Direction: Pedro Gropo, Neville Pinsker, Javier Fernandez, Sung-Hi Leem Client: Ehinger Kraftrad, HamburgPackaging Design Agency: Studio Oeding GmbH, HamburgManufacturer: A W F Atelier Wolfrik Fischer, MunichManufacturer: Produktionsbüro Romey von Malottky, HamburgPhotographer: Bernd Westphal Editor: Hendrik Sommerfeld (Designstube)Location: Munich/Hamburg, Germany