DIELINE AWARD WINNERS REVEALED

Mumbo Jumbo Is Bringing the Jungle Vibes

by Natalie Mouradian on 08/02/2017 | 2 Minute Read

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Mumbo Jumbo will transport you to the jungle. Eduardo Ferrer designed this conceptual organic juice packaging that features fun typography and illustrations.

“The aim of this brief was to quickly design a visually appealing package for a discerning customer that has strong shelf presence and that clearly differentiates itself from its direct competitors.”

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“Hey you, welcome to the jungle!

Mumbo Jumbo is like a night in the jungle; fresh, intriguing... and a bit hectic. A light and nutritious, yet power-packed fresh tropical juice that will give you a boost with whatever you need.”

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“The aim of the packaging is to transport you, through its illustrations and colours, to to the heart of the jungle. That's why the jungle wraps the whole bottle, in order to emphasize the feeling of being there. The jungle also delivers two key messages to the consumer: freshness and tropical flavours.

The dark blue juice suggests the colour of the jungle at night... and if you look carefully you may see some sneaky animals waiting for you.”

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Designer: Eduardo Ferrer University: RMIT Lecturer: Renato Gallina Printer: Stickerapp Location: Melbourne, Australia 

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