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Check Out This Colorful Ice Cream You Can Only Find in a Russian Park

by Natalie Mouradian on 08/02/2017 | 3 Minute Read

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Cool down with this ice cream treat designed by Russian agency Just Be Nice.

“Before the summer season, the design studio from Moscow ‘Just Be Nice’ was working with the main park of the capital. The main aim of this work was to redesign the packaging of the famous ice cream, which you may try only in the Gorky Park. The designers decided to go with a simple package but wanted to make a graphic description of the park life.

The studio created several patterns, each of them reflecting the most interesting things in the park. This includes imagery such as ping pong places, chess club ‘Belaya Ladya’, the recreated sculpture of a girl with a paddle, and a skateboarding park.”

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“Bright colors were used in a new package creation, and the basic color of the package became beige, because this color has the most direct association with an ice-cream cup. The designers used the traditional approach of the composition along with simple and bright images.

Nevertheless we considered the work with the Gorky Park observatory pattern as the most special one. The designers mentioned that the observatory is not a common thing for a park. We can see bicycles, ping-pong tables, skateboarding areas, but overall the observatory, which is surrounded by flowers, is a super unique thing.”

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"Gorky Park is just like a living being talking with its visitors in a common language. The new package design is a new example of such a dialog. Despite the fact that the package itself is very simple, it was very important for the designers of ‘Just Be Nice’ to make every ice cream lover interested in and charmed by the new design."

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Designed By: Just Be NiceArt-director: Stas Khrustalev Designer: Anastasia ItkinaLocation: Moscow, Russia