Rustic Happiness Milk Concept is Bound to Bring You Joy

by Theresa Christine Johnson on 07/31/2017 | 2 Minute Read

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It’s the simple things in life that can truly make a difference. Designed by Malygina Marina, Rustic Happiness is a milk concept that has a charming look and steers away from typical milk clichés.

“Rustic happiness—it's boundless expanses, amazing meetings and joyful discoveries.”

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“The task was to stay in the milk category, but to concentrate people’s attention on emotions. To communicate with the consumer was made with the help of a sense of joy and happiness.

One of the most important part of the packaging is the endless Russian nature, which color differentiate SKU in the product line. However, after a longer contact with the packaging it becomes clear that the main heroine is the cow and its rustic happiness.”

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Designed by: Malygina Marina

Country: Russia

City: Moscow



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