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XY is Unique Because No Two Labels Are The Same

by Natalie Mouradian on 07/27/2017 | 3 Minute Read

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Studio Parr has designed the gorgeous eye-catching packaging for X Y wines in order to highlight the unique opportunities in Digital label printing. What's so unique about the way these labels were created is that they incorporate a technology that makes it so that no two labels are the same.

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“Multi-Color UK label printers partnered with design agency Studio Parr to showcase their cutting edge Digital print technology. 

The creative response was to highlight the infinite possibilities on the same print run creating a series of 1000 original abstract images. Traditional printing inks were used to create the images, to help juxtapose the link with digital technology, no two images are the same.” 

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“The bottle labels were accompanied with a bespoke brochure and die-cut sleeve cover to act as a direct mail piece targeted directly at customers, featuring each individual’s name on the labels. What better way to get their attention.” 

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“‘Getting the chance to showcase the creative potential of combining Digital print tech with traditional premium print finishing has resulted in a striking piece of promo for MCC, its been a great project to be involved with.’ - Will Parr, Creative Director “

“‘ A great creative response from Studio Parr, and a perfect showcase of the potential for Premium Digital print finishing.’ - Nick Monk, MCC Labels” 

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Designed By: Studio Parr

Print Craft: Multi-Color England

Location: UK

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