Studio Parr has designed the gorgeous eye-catching packaging for X Y wines in order to highlight the unique opportunities in Digital label printing. What’s so unique about the way these labels were created is that they incorporate a technology that makes it so that no two labels are the same.
“Multi-Color UK label printers partnered with design agency Studio Parr to showcase their cutting edge Digital print technology.
The creative response was to highlight the infinite possibilities on the same print run creating a series of 1000 original abstract images. Traditional printing inks were used to create the images, to help juxtapose the link with digital technology, no two images are the same.”
