In the words of Salt-N-Pepa: let’s talk about sex. Or rather, let’s talk about condoms, which may be a slightly less exciting topic but still paramount to sexual health. Packaging design plays a role in the success of a business and the sales of its products (the Nielsen Impact Award certainly proves that). So when consumers feel embarrassed to shop for, purchase, and carry around condoms, this means that fewer condoms are getting in the hands of men and women who are sexually active.
In order to change this, Trojan, the top selling condom brand in North America, wanted a new sub-brand that looked sophisticated and elegant—something completely unlike other condoms on the market. And thus, Trojan XOXO was born. Invok was behind the design, so we spoke with Richard Shear, partner and Chief Creative Officer to learn more about the process behind creating Trojan XOXO.
Learn more about Invok’s process and the potential impact this design may have on sexual health in the video below.
