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Spice City Is Serving Up All You Need to Get Crafty In the Kitchen

by Natalie Mouradian on 07/26/2017 | 3 Minute Read

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Tushar Diwan designed the identity and packaging for Spice City, a brand of spices that are meant to liven up meals for those who lead busy lifestyles. The color-coded design helps consumers decide on which flavors they want to incorporate, while a wide variety of spices leaves room for experimentation in the kitchen.

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“The project was to come up with an identity and a packaging design for this brand of homemade spice blends which are very helpful to people leading a hectic life, on the go and would like to spice up their daily food.

The nomenclature had been fixed and decided upon and provided along with the brief for the project. The constraints include the size and shape of the bottle which were provided before initiation of the project.” 

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“The concept of using a map kind of an outline with overlapping areas to give the feel of a geographic location. This is further followed on later in designing each of the individual labels for the brand, by selecting very specific graphics and details of the sub brands as per the nation they are associated with. 

The design language used also makes it easy and viable to add more and more flavours to the range of spices by following the same guidelines and simply changing the colours and cultural graphics according to the flavour.” 

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Designed By: Tushar DiwanLocation: Mumbai, India

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