DIELINE AWARD WINNERS REVEALED

This Belgian Dark Ale Concept has Packaging that Will Definitely Catch Your Attention

by Theresa Christine Johnson on 07/24/2017 | 2 Minute Read

Editorial photograph

Christian Úbeda is behind this moody and striking packaging concept for UDOL. With striking geometric elements and a bold sans serif font, it’s a beer you wouldn’t be able to miss on the shelf.

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“UDOL (meaning 'howl' in Catalan) is a concept project for a Belgian Dark Ale beer crafted in Betxí (Castelló, Spain).”

Editorial photograph

“In the conceptual stage, New Wave—or also Swiss Punk Typogaphy—and designers as Wolfgang Weingart were taken as main inspiration in order to create a sober yet strong brand concept and identity.”

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Designed by: Christian Úbeda

Country: Spain

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