This Belgian Dark Ale Concept has Packaging that Will Definitely Catch Your Attention

Published

July 24, 2017

Filed under

Christian Úbeda is behind this moody and striking packaging concept for UDOL. With striking geometric elements and a bold sans serif font, it’s a beer you wouldn’t be able to miss on the shelf.

“UDOL (meaning ‘howl’ in Catalan) is a concept project for a Belgian Dark Ale beer crafted in Betxí (Castelló, Spain).”

“In the conceptual stage, New Wave—or also Swiss Punk Typogaphy—and designers as Wolfgang Weingart were taken as main inspiration in order to create a sober yet strong brand concept and identity.”

Country: Spain

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.