This Cannabis Packaging Comes With Awesome Illustrations
by Natalie Mouradian on 06/26/2017 | 3 Minute Read
One Twenty Three West designed the branding and packaging for 1964 Supply Co., a new cannabis brand. The packaging is a collaboration with a variety of illustrators and has resulted in a unique and eye-catching solution.
"To create a new cannabis brand and packaging, we sent samples of different cannabis strains to illustrators we hired around the world, asking them to use the product and then interpret the feeling of the strain in their individual style. The result is a stand out packaging system that is unique and campaignable, while helping customers understand the range of strains and see which one is right for them."
Agency: One Twenty Three WestCreative Director: Bryan Collins, Jeff Harrison, Rob Sweetman Art Director: Rob Sweetman Copywriter: Bryan Collins Designer: Kim Ridgewell Illustrators: Jeremy Fish, Joe Wilson, Ben Frey, Ben Tour, Katie So, Lauren Young-Smith, Coté Escrivá, Hudson Christie, Tristan Eaton Producer: Ninette Aves / Sue Wilkinson Account Services: Matt McGarva / Scot KeithLocation: Vancouver, BC, Canada