If You Lust for Pizza, This Might Be For You

by Natalie Mouradian on 06/21/2017 | 3 Minute Read

Do you lust after pizza on a regular basis? Then this project just might be for you. Futura designed the bold and funky packaging and branding for “The Pizza Affair.”

“When a French project's name is ‘The Pizza Affair’, you can’t help but think of a passionate game of seduction and an impulsive desire for pizza. This is why we disregarded fraternal love, and we full on gamble for packaging that incorporates erotism found in 70s soft porn, using suggestive illustrations that seek not only to accomplish an unforgettable pizza box, but also inspires actual lust for food.

The packaging for ‘The Pizza Affair’ is an invitation for seduction, an invitation to lust after pizza.”