These Wine Label Concepts Are Full of Fun

Spanish Agency Fammilia designed these fun and clever conceptual wine labels.

“Getxophoto is a great photography festival celebrated every September in the coastal town of Getxo (Basque Country). Every year, Bodegas Casa Primicia makes a special wine with special labels for the event.  Begi-haundi in euskera (basque language) means big eyes but also means squid. So through this concept we played around the act of seeing and the place of the event (the basque coast).” 

Agency: FammiliaClient: Getxophoto - Bodegas Casa Primicia Creative Director: Mikel Uribetxeberria and Mikel Telleria Art Director: Mikel Uribetxeberria Photography: Iñigo Ibañez Location: Spain