TIQLD adds some real spice into the traditional spice rack. This line of spice blends work well for meat, fish, and veggies, packing in loads of flavor without requiring consumers to buy each individual spice and create the blend themselves. We spoke with Co-founder & Creative Sam Lane at Alphabet, the designers behind this bold and playful packaging, to learn more about creating the guiding theme, bringing the culture of India to life through the packaging, creating the custom typeface, and much more.
Alphabet: Our client for this project, Jyotika, was a big lover of home-cooking but realised that most millennials don’t want to buy a million different herbs and spices to make one single recipe.
She decided that she wanted to create a series of Spice blends that can be easily added to Fish, Meat or Veggies to create delicious Indian flavour, quickly and easily. Jyotika came to us with the name TIQLD and the idea that she wanted to really pack a punch with the brand in order to reflect the flavours of the product itself.
