HAPS Handy Bugs Make For a Clever Concept

by Natalie Mouradian on 06/20/2017 | 3 Minute Read

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We love this clever little take on tool packaging. Igor Mitin designed this conceptual packaging for hardware store, HAPS.

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“HAPS is a hardware store. Under the marketing plan, a number of the measures have been proposed to the clients in order to increase the buyer loyalty. One of these steps is a small promotional gift with purchase. It makes a present for the buyers and would include bathroom accessories and tools needed for household and plumbing issues. For example, a kit of pliers. Pliers are tools needed in any household, but any gift from the company should be a memorable piece of advertising. I have offered to create an unusual package for the pliers to make the buyers smile and surprised.”

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Designed By: Igor Mitin

Client: HAPS Hardware Store

Location: Melbourne, Australia

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