Go Inside the Hive with this Beehive-Shaped Honey Packaging Concept

by Theresa Christine Johnson on 07/10/2017 | 3 Minute Read

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There are some typical design elements that usually go into packaging up honey, but this is one we definitely haven’t seen before. The concept, designed by CreativeByDefinition, is in the shape of a beehive and encourages consumers to have a better understanding of nature and the ecosystem.

“Challenge: Create a packaging design that revives the true story behind the bees’ lifetime work of producing honey.’

“Solution: The concept—’Looking through the magnifier glass inside a beehive.’”

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“The package is loyal to the headquarters of these amazing creatures—classifying the types of bees, describing their secret lives and bringing more information about the complex process that is taking place inside the hive.”

“Innovating characteristics: The jar is shaped like a bee hive and made of natural materials like wood—to strongly suggest the character and value of the product.”

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“Resembling with a treasure map, the label is telling the story inside the beehive.”

“The creative execution is a playful selection of handcrafted bee illustrations and brings the customer one step closer to the natural hive, tasty organic product and its benefits.”

“More than just a label design, the concept wants to reinforce the importance of understanding all the natural processes and their major role in the world ecosystem.”

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Designed by: CreativeByDefinition

Country: Romania

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