You read that right: sqround. Soylent has announced Cafe Vanilla & Cafe Chai as additions to its suite of caffeinated beverages.
Soylent aids consumers in eating nutritious food with minimal effort and planning and also offers an affordable option for those who struggle with food security, making it a bit of a future food. So naturally, they turned to sci-fi imagery for inspiration. “One of the interesting things about a lot of sci-fi imagery is most calls to this collective idea of the future that may not exist. If you think of some of the older more classic sci-fi movies, they make assumptions of what that future time would be like,” explained John Zelek, Senior Creative at Soylent. Even today, we have a vision of a yet-to-be-realized future, so designers had to dig a little deeper to create something that would resonate with the brand.
The term “sci-fi” was coined in 1954 and the genre gained popularity in the 1950s and 60s. During this time period, the milkman would regularly go door-to-door to delivery fresh (and square) glass bottles of milk. “In a way we are going back to that system of getting things that you need delivered to your door.”
