Who Needs an Alcoholic Drink when there’s Alko Mocktails?

by Theresa Christine Johnson on 07/11/2017 | 2 Minute Read

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Virgin drinks might just become your drink of choice, thanks to SEK’s amazing design for Alko Mocktails. These flavorful beverages come with trendy packaging that will mean you won’t even miss the alcohol.

“The Finnish alcohol retail company Alko wanted to be the frontrunner of the mocktail culture in Finland and tap into the worldwide trend of non-alcoholic products.”

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“We aimed for a design that communicates the fact the product has 0 % alcohol and has an indication to the nature of Finland, all in a playful way. We produced three different mocktails for Alko with fresh design combining colourful drinks with the 0% symbol forming the pattern of the bodies of birch trees.”

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Designed by: SEK

Client: Alko

Country: Finland

City: Helsinki 

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