Featured image for This Spiralized Bottle will Definitely Make You Want a Fanta

This Spiralized Bottle will Definitely Make You Want a Fanta

by Theresa Christine Johnson on 07/11/2017 | 3 Minute Read

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After a 5-year process, the new Fanta bottle is finally here—and it’s totally twisted, literally. The inspiration for the design was born out of play, giving the bottle a fun, lively look. You’ll currently find the bottle in Great Britain, Italy, Poland, Malta, Serbia, Finland, and Romania, although it will expand production in the next few months.

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“The process of designing a bottle like this is very, very restrictive. We have multi-million-pound bottling production lines to think about. You’re working within a pre-agreed tube shape—if you pull capacity from one point, you need to add it into another. You can’t take it out, without adding it in elsewhere,” says Bentley, packaging innovator at Coca-Cola Great Britain. “And of course, with a carbonated drink, the bottle has to be symmetrical, or it’ll bend.”

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“How people interact with a product is where we start a project,” says Hardwick, creative director, Drink Works. “We got young people in a room, gave them fruit, carving kits, plasticine, play-doh, pens, paper, told them to just play—make a mess! Observing people do what comes naturally when they’re thinking of a drink and oranges like this was incredibly insightful.”

“The new look is complemented by a new design for the Fanta bottle. Almost two years in the making, it’s an eye-catching industry first. Fanta’s bottle design has had a dynamic evolution, from the original half-ridged glass bottles to the curvaceous plastic "Splash" bottle in 2000, the new 2017 bottle is a fresh twist. Literally!—it features a revolutionary spiral design, twisted to create a unique, eye-catching shape.”


Via: The Coca-Cola Company