Crafting the Ideal Package for Selling Spirits (with NEENAH Packaging)

Published

June 20, 2017

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By: Julie Wolfson

Think about your favorite spirits. Can you picture the bottle? Do you first imagine a green Jameson bottle with the cream label and classic burgundy and gold accents? Or do you see the grey goose on Grey Goose? Or maybe your first thought is the wide bottle of Hendrick’s gin in dark glass with their iconic white diamond-shaped label.

Do you want a gin and tonic now?

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.