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This Line of Smoked Goods Comes With a Clean Look

by Natalie Mouradian on 07/04/2017 | 2 Minute Read

Editorial photograph

Brazilian agency Chiapa Design created the packaging for Black Bear Smoked Goods. The packaging features a playful bear wearing a chef’s hat which helps reinforce the overall brand.

Editorial photograph

"The creative concept of the brand uses the link between the salmon and the bear food chain, presented here by a chef that signs his food creations. The psychology for the main name transmits strength and modernity, unlike the one used to target the products that follow a clean and sophisticated line."

Editorial photographEditorial photograph

Designed By: Chiapa Design

Location: Brazil

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