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Satisfy Your Sweet Tooth with Something Healthy and All Natural

by Theresa Christine Johnson on 07/03/2017 | 4 Minute Read

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When we think of indulging, we normally picture candies, desserts, or other treats. But fruits have their own naturally-occurring sugars that are just as sweet. Scholz & Friends developed packaging to encourage kids and adults to eat healthier and indulge in the natural sweets that Mother Earth provides.

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BACKGROUND

“Unfortunately, many children and adults don’t like eating fruits. This often results in serious health issues, ranging from vitamin deficiency to serious diseases and obesity. Instead of eating healthy little snacks, children prefer industrially produced candy. Mainly because these appear more attractive wrapped up in shiny, colorful and eye-catching materials.”

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THE IDEA

“In order to inspire children and adults to eat more fruits, ‘Von und zu Tisch’ Berlin gives fruits a new candy like look. Organic and cleaned fruits like figs, apples, oranges, kais and plums are wrapped in fun candy paper and therefore become Natural Sweets.”

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THE EXECUTION

“The outer surface of Natural Sweets wrapping paper is designed to resemble the fruit inside and at the same time attract more attention in a way foods for children are normally designed. On the reverse side of the paper children find useful information about the healthy characteristics of the fruits. An additional positive side effect: by using organic paper the fruits stay fresh and crispy much longer. Ready to eat.”

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Designed by: Scholz & Friends

Creative Direction: Olivier Nowak

Idea/Concept: Patrick Pichler

Art Direction: Patrick Pichler, Ralf Schroeder

Illustration: Patrick Pichler

Country: Germany

City: Berlin

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