JOIN US: Dieline Conference 2022 @ Advertising Week NY – Oct 20th

All Hail King & Mouse Crowned Whisky

by Theresa Christine Johnson on 07/04/2017 | 2 Minute Read

Editorial photograph

Long live the king. Lithuanian agency CLINIC 212 designed packaging for King & Mouse whisky to give it a look that is equally regal and formidable.


“Famous Vilnius whisky bar & shop ‘King & Mouse’ was releasing its signature, limited edition whisky. To make the product stand out of the traditional whisky brands and to bring attention to the release a unique packaging was needed.”

Editorial photographEditorial photographEditorial photographEditorial photograph


“Drawing the inspiration from both the brand’s name and the quality of the ingredient whiskies, we came up with a design, based on the idea of a monument. The result is the first ever geometric shaped whisky box, that resembles a bold, brutalistic silhouette.”


“One week after the launch, almost all of 257 bottles were reserved.”

Editorial photograph

Design by: CLINIC 212

Account: Martynas Karpovi?ius

Creative: Mindaugas Juozapavi?ius

Art direction: Aidas Šumskas

Packaging Design: Aidas Šumskas, Birut? Bikelyt?

Production artist: Marius Ladyga

Product photoshoot: Darius Petrulaitis

Client: KING & MOUSE Whisky bar & shop

Country: Lithuania

You may also like