All Hail King & Mouse Crowned Whisky
by Theresa Christine Johnson on 07/04/2017 | 2 Minute Read
Long live the king. Lithuanian agency CLINIC 212 designed packaging for King & Mouse whisky to give it a look that is equally regal and formidable.
“Famous Vilnius whisky bar & shop ‘King & Mouse’ was releasing its signature, limited edition whisky. To make the product stand out of the traditional whisky brands and to bring attention to the release a unique packaging was needed.”
“Drawing the inspiration from both the brand’s name and the quality of the ingredient whiskies, we came up with a design, based on the idea of a monument. The result is the first ever geometric shaped whisky box, that resembles a bold, brutalistic silhouette.”
“One week after the launch, almost all of 257 bottles were reserved.”
Design by: CLINIC 212
Account: Martynas Karpovi?ius
Creative: Mindaugas Juozapavi?ius
Art direction: Aidas Šumskas
Packaging Design: Aidas Šumskas, Birut? Bikelyt?
Production artist: Marius Ladyga
Product photoshoot: Darius Petrulaitis
Client: KING & MOUSE Whisky bar & shop