This Whiskey Emphasizes Authenticity

Student Saehan Kim designed the packaging for ROUGH + RAW, a conceptual whiskey brand. The design is unique in that it incorporates a variety of different textures. “ROUGH + RAW is a brand that produces double aged whiskey that is distilled with raw natural materials.  Rather than a hint of everything, ROUGH + RAW emphasizes the authentic, true-to-the-original taste of a single note.” 

Designed By: Saehan KimSchool: Fashion Institute of TechnologyCourse: Packaging DesignLocation: New York