Pedrito Coco Will Have You Feeling Like You're Vacationing in the Tropics
by Natalie Mouradian on 06/27/2017 | 2 Minute Read
Take a vacation to the tropics with Pedrito Coco. Pulsum Brands designed the beautiful conceptual packaging for this coconut-flavored liquor.
“Pedrito Coco is a coconut-flavored liquor from Ecuador. Pedrito is known for its cheap and poor-quality products, but this liquor makes its path into every party; people drink it just for fun. We wanted to redesign it as a premium product with a higher quality for export. We took inspiration from the iconic shirt from the character Pedrito on the current label, and used it as a pattern for each bottle. Also the upper labels are texturized as elements of nature to give the idea of 'opening nature and drinking it'.”
Designed By: Pulsum BrandsLocation: Ecuador
Pahnke GmbH & Co. KG