Pedrito Coco Will Have You Feeling Like You're Vacationing in the Tropics

by Natalie Mouradian on 06/27/2017 | 2 Minute Read

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Take a vacation to the tropics with Pedrito Coco. Pulsum Brands designed the beautiful conceptual packaging for this coconut-flavored liquor.

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“Pedrito Coco is a coconut-flavored liquor from Ecuador. Pedrito is known for its cheap and poor-quality products, but this liquor makes its path into every party; people drink it just for fun. We wanted to redesign it as a premium product with a higher quality for export.  We took inspiration from the iconic shirt from the character Pedrito on the current label, and used it as a pattern for each bottle. Also the upper labels are texturized as elements of nature to give the idea of 'opening nature and drinking it'.”

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Designed By: Pulsum BrandsLocation: Ecuador

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