Pedrito Coco Will Have You Feeling Like You're Vacationing in the Tropics

by Natalie Mouradian on 06/27/2017 | 2 Minute Read

Editorial photograph

Take a vacation to the tropics with Pedrito Coco. Pulsum Brands designed the beautiful conceptual packaging for this coconut-flavored liquor.

Editorial photograph

“Pedrito Coco is a coconut-flavored liquor from Ecuador. Pedrito is known for its cheap and poor-quality products, but this liquor makes its path into every party; people drink it just for fun. We wanted to redesign it as a premium product with a higher quality for export.  We took inspiration from the iconic shirt from the character Pedrito on the current label, and used it as a pattern for each bottle. Also the upper labels are texturized as elements of nature to give the idea of 'opening nature and drinking it'.”

Editorial photograph Editorial photograph Editorial photograph

Designed By: Pulsum BrandsLocation: Ecuador

Share

Facebook Twitter Email

You may also like