AHA looks like a coffee that’s as busy as you are. Designed by mousegraphics, AHA Dear Coffee Series gives a fun, playful personality to your morning cup of joe, creating a unique experience for caffeine lovers. We spoke with mousegraphics to learn more about tapping into the core of the brand, the heart of good design, the power of addressing the consumer directly, and more.
mousegraphics: Learning from the local language (in sound and meaning)—translating this lesson into visual communication—stripping visual into its most simple, core qualities
mousegraphics: Good design is always about ‘personality/ties.’ In this specific case, the name of the product translated phonetically into AHA, a human sound-as-expression of contentment, joy. The anthropomorphic properties of the design emerged as a logical conclusion, the best possible solution. If the product wished to address the consumer (‘Dear Hazelnut,’ ‘Hey Cool’) we had to give a face to this gesture.
