Cricket chips anyone? Arbiter Creative designed the packaging for Chirps, a new line of edible insects.
“Yes, these chips are made from crickets. Edible insects are the future of food in 80% of countries around the world. The cricket chips with a quirky name, Chirps, are the pioneers of the industry and asked for an exciting brand and packaging that would stand out from the crowd. We designed a wordmark and custom chip package to both appeal and educate. Chirps are a delicious protein-powered project with big world goals. We challenge the consumer to take sustainability into their own hands – one chirp at a time.”
Designed By: Arbiter Creative
Client: Six Foods
Designer: Yana Stepchenko
Art Direction: Yana Stepchenko & Briony Crane
Printer & Manufacturer: Source One Packaging LLC
Location: Toronto, Canada