Seabrook and Robot Food collaborate to rebrand this fun chip line. The rebrand brings bold colorful shapes that are reflect the stripes in their crinkle cut chips.
Seabrook has an enviable heritage, holding cult status to legions of loyal fans. In an overcrowded, hyper-mature crisp category, it was time to stand out rather than blend in. The challenge was set to improve sales by increasing penetration both inside and outside their consumer heartland and build brand value in a category driven by price and promotion.
Seabrook is an everyday crisp with a no-nonsense personality, devoted to big, moreish flavour. Inventors of the crinkle-cut and the first crisp manufacturer to use sunflower oil, the Bradford brand are pioneers of flavour delivery in their field and a challenger at heart. Seabrook’s inherent urge to disrupt made Robot Food the perfect partner to strategically reposition the brand and lead redesigns of the Crinkle, Lattice and Straight Cut ranges – putting them back in the fight against the corporate Goliaths.
