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This Air Freshener Comes With a Bold Look

by Natalie Mouradian on 06/13/2017 | 3 Minute Read

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ZIFFER is a bold new line of air fresheners that stands out within the market. VórticeEstudio created the eye-catching packaging.

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“ZIFFER is a new line of air freshener which is looking forward to opening its space on a very traditional category on what visual codes refer to; for this reason and also to establish a notable difference towards our competitors, it was decided to use as a main idea for the brand building, a serial codification proper of editorial design.  In order to define this concept we used the German word ZIFFER (number) as a denominator and each of the fragrances was enumerated to turn them into ‘collectible examples.’”

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"The blue color which was previously on the cap of the structural package, was adopted as the brand color by generating a chromatic contrast and a clear identifier on the sales point."

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Designed By: VórticeEstudio

Location: Bogota, Colombia

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