Pawsh is the Sophisticated Pet Care Line Concept We Wish Was Real

by Natalie Mouradian on 06/15/2017 | 2 Minute Read

Students Carissa The, Nathania Frandinata, Nicola Crossley, Seen Rongkapan designed Pawsh, a conceptual high-end product pet care line. The design features gold foiled details and elegant typography that reflect the luxurious quality of the brand.

“Pawsh is a special line for pets, canines and felines that offer high-quality products, made especially for those who like to pamper their pets. We wanted our design to look sophisticated. Our intention was to make the look of the packaging feel high-class by using mainly typography (inspired by specialty tailor shops). We chose two colors to differentiate each of our products; dark blue for canines and dark red for felines. The main typeface of this brand is the Hoefler Text family because of its classic look. This is meant to elevate the aesthetic of the brand.”