Hatch Cold Brew Comes With Some Nice Illustration Work

Canadian agency Tung designed the illustrative packaging for Hatch cold brew. The design features flat illustrations that represent the origins of the coffee.

"Hatch is a coffee roastery in Toronto that produces ready-to-drink cold brew coffee. Using only high quality, natural ingredients, and a unique, craft-oriented manufacturing process, Hatch aims to bring cold brew coffee from a traditionally niche, but growing market into the mainstream. We developed a clean, contemporary brand identity suggestive of Hatch’s artisanal influences, that appeals to both the coffee connoisseur and the everyday, adventurous coffee consumer. This visual language was carried through to the design of the packaging, which uses bold, illustrative imagery, and also to the design of the Hatch website, where consumers can directly purchase and subscribe to their favourite brew."

Designed By: Tung

Location: Toronto, Canada