Parko is Bringing Freshness To Your Skin
by Natalie Mouradian on 06/08/2017 | 3 Minute Read
Caterina Bianchini Design has created the fresh, eye-catching packaging for Parko, an LA-based organic and paraben free toiletry range.
“Focusing on naturally sourced products that all have ingredients with healing characteristics, Parko is all about being good to your skin.
The brand was developed with the concept of 'Back to Basics.' Simple products with a few ingredients are combined to create bars of soap and hand creams with scents that are good enough to eat.”
“Basic graphics shapes were developed to subliminally refer to the 6 ingredients used throughout the entire range. A pastel colour palette was developed to directly refer to the delicate approach the products have on the skin. Coupled, the design elements created a bold and coherent packaging range. The packaging was designed to refer directly to the approachable, laid back characteristic of Parko. Shape and typography interact across the brand assets creating balanced and considered layouts.”
"The logotype was developed to be versatile but modern. The addition of small quirks within the typeface allow for diversity and variation in the characters, creating a typeface that is hard to miss. With a serif feel to the characters, a slick, sharp typeface has been created, that juxtaposes against the soft contours of the graphic shapes and pastel colour palette."
Art Director + Designer: Caterina Bianchini
Location: London, UK
L&E International Ltd.