This Brew is Bringing Utah Pride
by Natalie Mouradian on 06/12/2017 | 2 Minute Read
ProcessAG created the packaging for Proper Brewing Co, a brewery located in Salt Lake City, Utah. The labels focus on including Utah related imagery in order to show off their local pride and the unique quality of their brews.
“Proper Brewing Co is a Salt Lake City based brewery that takes cracking open a crisp beer to the next level. Locally brewed, bottled and labeled, Proper Brewing Co has given themselves the reputation of being the “Beer of Utah”. Not only does Proper brew beer but they also have a burger joint and gastro pub that is nothing short of amazing when it comes to taste and esthetic. The key to stellar esthetic? – Localized Custom Beer Packaging.”
“Some brands are localized, some are regionalized and others are nationalized. For Proper Brewing Co, they established that their customer is the Salt Lake City local. Knowing this, they geared all branding and labeling to reach the Utah native. As you can see, the die-cut label is in the shape of the state of Utah paired back to imagery related to Utah’s history and culture. The use of localized-focused branding creates the notion that this brand is special to Utah and can’t be found anywhere else.”
Designed By: ProcessAGLocation: Salt Lake City, UT