DIELINE AWARD WINNERS REVEALED

Hunting Trail – Intense and Wild

by Natalie Mouradian on 06/01/2017 | 3 Minute Read

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Pond Design created the design for Hunting Trail, a Swedish red wine.

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“Spring Wine & Spirits, one of the largest breweries in Sweden, made a strategic decision to invest in their private brand. Pond Design was asked to develop a new wine concept for red wine. The target group that was previously identified (hunters) needed to be explored and verified. Targeting the huge hunters’ community, the concept we developed had hunting cues that are only understood and cherished by the hunting tribe. The Red Deer and the woods became the focal points of the design; the deer being the finest animal in the Nordic forest and most desired trophy. The name reflected the way the hunter follows the animals’ trail. We used an orange colour to highlight design details as a tribute to commonly found orange details in hunting clothes. We also developed a box with visual cues from the hunters’ world.”

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Designed By: Pond DesignClient: Spring Wine & Spirits ABLocation: Stockholm, Sweden

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