Featured image for This Tea Concept Takes Inspiration From Circles and Cycles

This Tea Concept Takes Inspiration From Circles and Cycles

by Natalie Mouradian on 06/05/2017 | 3 Minute Read

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We’re intrigued by this tea packaging and branding design. Fina Li Shuk Yan designed the packaging for Brown Sugar Tea by keeping a variety of principles in mind, making this a truly thought-out conceptual project.

“The conceptual brand is specifically helping the office lady (age 25 - 40) maintain their body health and enhance their resistance through the natural Chinese eating therapy. At the same time, it aims to encourage the office lady pay more attention on their health during the busy working time as well."

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“‘Round shapes are associated with femininity.’” - Schmitt & Simonson (1997) – “In general, the rounded shape represents friendliness, gentleness and harmony. The reference for this project is mainly based on a cycle which is exactly related to a circle and due to the process of refining brown sugar, which comes from sugar cane naturally without any other chemical products. Therefore, it is a kind of pure and original sugar, ‘original’ in Chinese is ??/?? while circle is ??, the pronunciation of ? and ? are the same. Since most of the items are related to a circle, it becomes the main element applied in the logo, cycle chart, icons, and typography of the products.” 

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“‘Package shape is regarded as one of the most important factors in package communication.’” - Rusko, Heiniö & Korhonen (2011) – “Shape isn’t just a representation of personalities, but also the main concept of the product. The package is designed as a pie chart in order to show the cycle of the drinking period and its relation to the female menstrual period (28 days). There are a total of four brown sugar products which are separated into four drinking periods.” 

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Designed By: Fina Li Shuk Yan

Tutor: Sandra Wong

Location: Hong Kong

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