A Coffee Drink With a Face You Won't Forget

by Natalie Mouradian on 05/31/2017 | 2 Minute Read

Editorial photograph

mousegraphics designed the adorable packaging for the AHA Dear Coffee Series.

"The brief was that they needed a logo and packaging for our cold coffee drink. The target consumer is a consumer with a working routine and busy schedule.”

Editorial photograph Editorial photograph

“The Chinese name of the product translates phonetically to 'AHA'. We decided to turn this fact into an aesthetic argument and used it to create a logo with anthropomorphic references. The specific coffee containers are defined by the use of this logo and, in the case where mousegraphics also designed a cup-like container, the logo became a decisive structural element. In this way the product logo animates the packaging with a friendly, memorable face.”

Editorial photograph

Designed By: mousegraphicsLocation: China

Share

Facebook Twitter Email

You may also like