Good Things Come In Triangular Packages
by Natalie Mouradian on 05/23/2017 | 4 Minute Read
They say good things come in little packages but maybe the same is true of triangular ones. Wedge & Lever designed this sleek packaging for Rocky Mountain Chocolate’s premium chocolate collection, making these a great gift to give and receive!
"As their marquee chocolate collection, Rocky’s Signature Peak Boxes needed an updated approach that aligned with their renewed emphasis on gift giving. We focused on elevating the customer journey; designing a Peak Box that matched their updated aesthetic. Premium production techniques such as soft-touch varnish, silver foil debossing, and gloss varnishes make the unboxing experience memorable—their tactile nature acts as a precursor to the pleasure of indulging in the chocolate."
"For Rocky Mountain Chocolate’s premium chocolate collection, the packaging needed to be elevated. Featuring single-origin cacao and rare ingredients like Himalayan salt and pistachio marzipan, this assortment represents the pinnacle of the brand. The icon is set in debossed silver foil surrounded by a sea of white soft touch, sparking intrigue and exclusivity. The silver foil wrapping the edges frames the package, while the label’s cream color celebrates the delicious ingredient at the core of their brand: cocoa butter."
Design, Production, and Photography By: Wedge & Lever
Location: San Diego, CA, USA