This Rum Has Some Retro Vibes

by Natalie Mouradian on 05/29/2017 | 3 Minute Read

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Hired Guns Creative created the packaging for Red 8 Rum for Steam Devil Spirits, a Michigan-based distillery. The packaging features beautiful typography, illustrations and comes with some seriously retro vibes.

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“For Steam Devil Spirits, a new distillery on the shores of Lake Michigan in Traverse City, we designed a label that showcases the local landmark 'Red 8' buoy – not just the namesake of this silver rum, but the location around which wild yeast was collected from the air and used in the rum’s fermentation process.”

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“From a distance, the number ‘8’ jumps off the label with its bold graphic treatment, vibrant red-on-blue palette, and a scalloped dieline whose top and bottom edges are broken by the oversized figure. Coming in closer, our attention is drawn to another red echo: the buoy afloat on the vast blue lake, its meticulously rendered linework contrasting with the sleek ‘8’.

The scene evokes the beautiful and eerie atmosphere surrounding one of the Great Lakes’ infamous steam devils. Accents of silver foil and subtle embossing combine with the design’s fine detailing to create a luxurious tactile finish.”

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Designed By: Hired Guns CreativePhotography: Sean FenzlPrinter: MCCLocation: Canada

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