The Authentic Taste of Japan Gets a Sleek Look

by Natalie Mouradian on 05/18/2017 | 2 Minute Read

Editorial photograph

Australian-based agency Asprey Creative designed this sleek new look for Sapporo.

Editorial photographEditorial photograph

“Sapporo Australia has unveiled a contemporary new look. Established in 1876, Sapporo is the oldest brewery in Japan and can rightfully claim to be the authentic taste of Japan. 

Our redesigned packaging is a striking, brand focused update in a market that has a rapidly growing enthusiasm for Japanese beer. By proudly projecting the iconic Sapporo gold star and confidently using Japanese calligraphy, we’re returning ‘Legendary Biru’ to Australian bars.”

Editorial photograph

Designed By: Asprey CreativeCreative Director: Glen Crawforth Client Director: Fiona LopezLocation: Melbourne, Australia

You may also like