Pond Design revitalized the Classic Jameson Whiskey Reserve Range.
“The work to revitalize three world-renowned Irish Whiskeys, Jameson Black Barrel, Jameson Crested and Jameson Signature started in the Jameson archives at the Midleton Distillery in Cork. Each whiskey in the Heritage series tells a unique story embedded in the brand’s rich history.”
“The design celebrates the brand’s history through preserving the heritage of John Jameson on one hand and through injecting each design with humour, modernity and attitude on the other. The main design element on the bottle labels are inspired by old Jameson labels, original details such as handwritten journals, beautifully bound old books, diaries and ledgers with their rich old-world detailing.
