DIELINE AWARD WINNERS REVEALED

Dillon's Small Batch Rye Celebrates Canada's First Rye Whisky In Decades

by Natalie Mouradian on 05/18/2017 | 2 Minute Read

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Canadian agency Insite Design created the packaging for Dillon's Small Batch 100% Rye. The design features beautiful old-school serif typography along with wonderfully detailed screen-printed illustrations on the back of the bottle.

"For distiller Geoff Dillon, making spirits is a labor of love. And that's the only way to describe this new 100% Canadian Rye from Geoff, the founder of Dillon's Small Batch Distillers in Beamsville Ontario." 

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"Years and years and years of planning, investment, hard work, sweat, tears, wins, luck and good people is what is has taken to produce Canada’s first 100% Rye Whisky in decades. Possibly since the 1920’s, US prohibition and other factors of the era created a panic rush boon for Canadian whisky; squeezing the majority rye content out of the world renown product and introducing cheaper more generic ingredients that could be made quicker and more on mass." 

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"This ultra-premium category package design needed to tell this story and how Dillon’s came to make such a new expression of Canadian whisky while also engaging the audience with the concepts of what makes a real craft rye — rye grain, milling, malting, mashing, distilling in copper and aging in oak — all in Ontario Canada, right down to the Canadian Oak casks among the 3 oaks used. 

Insite designed and illustrated the concepts as a full continuous scene around the bottle which was then screen printed and baked with ceramic inks. A pressure sensitive front and rear label carries specific release information and bottle numbers as well as cask number and release year to reinforce how special this product actually is."

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Designed By: Insite DesignIllustration: Barry Imber Print: Stanpac (Ceramic Screen) & A1 LabelLocation: Canada

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