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The Dieline Awards 2017 Outstanding Achievements: Thrive Market Organic Extra Virgin Olive Oil

by Natalie Mouradian on 05/15/2017 | 2 Minute Read

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Thrive Market Private Label Extra Virgin Olive Oil is a single-source, extra virgin olive oil harvested and bottled on a single estate in Western Crete, and packaged in a 25.4 oz aluminum bottle.

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We were inspired by the origin story. We wanted a clean and vibrant aesthetic to convey that the oil is a premium product and mixed traditional illustrations of olives to tell the story of how and where the olive oil is sourced. We were also inspired by the packaging material. The lock-up and illustrations were designed so that the aluminum would become a part of the design.

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Designed By: Thrive MarketLead Packaging Designer: Semira ChadorchiPhotographers: Paul Delmont, Alicia Cho, Ella CiamaccoCopywriter: Megan MartinCreative Director: Katherine PrendergastLocation: California, USA

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