The Dieline Awards 2017 Outstanding Achievements: The Give-A-Care Collection

by Natalie Mouradian on 05/15/2017 | 2 Minute Read

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For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who has just been diagnosed? Introducing The Give-A-Care Collection: The first line of products for women with breast cancer, that actually understands women with breast cancer. Developed with input from over 500 women, products range from lemon candies that mask the metallic taste of chemo, to a zip-front hoodie that’s easy to get on and off after surgery. The collection stands out in a sea of pink, offering comfort while bridging the communication gap between her supporters.

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Designed By: lg2Client: Rethink Breast CancerCreative Directors: Chris Hirsch, Nellie Kim, Claude AuchuArt Director: Zachary BautistaAccount Service: Krista Findlay, Antoine Levasseur, Taylor JohnstonDesigner: Élise CropsalCopywriter: Ariel RiskePrint Production: lg2fabriqueLocation: Toronto, Canada

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