The Dieline Awards 2017 Outstanding Achievements: Fortnum & Mason International Honey
by Natalie Mouradian on 05/15/2017 | 2 Minute Read
For Fortnum & Mason’s International honey range, we collaborated with designer Coralie Bickford-Smith to help us make each honey label like the cover of a book.
Bold frames, relevant symbolism and floral twists, capture the spirit of the many areas of the globe from where Fortnum's source their honey. In the on-pack writing we sought to celebrate the flavour profiles of each with ‘tasting notes’ and evocative descriptors.
Collectively the range now hangs together as one that’s more exciting, more inspiring and more reflective of the craft and care that goes into each honey.
Designed By: Design BridgeClient: Fortnum & MasonIllustrator: Coralie Bickford-SmithDesign Bridge Client Managers: Alice Goss, Dora SaundersDesigners: Holly Kielty, Amy Stewart, Chloe Templeman, Alice Douglas-Deane, Damian HughesFortnum & Mason Creative Team: Zia Zareem-Slade, Yvonne IsherwoodLocation: London, UK
Packaging & Dielines 2: A Free Resource