EatPak’d was created to provide kids with well-balanced school lunch meals by delivering fresh and nutritious lunches directly to doorstops. Anthem partnered with EatPak’d to develop custom structural packaging for their official launch in 2016. First and foremost, functionality of the packaging was of key importance in order to cater to lunches that are fully customized. The packaging also needed to reflect the brand personality and add excitement to kids lunch experience. The modular packaging format allows for lunches to be created and assembled quickly by parents, and gets kids excited to expand the variety of foods they will eat.
Designed By: Anthem Worldwide
Structural Designer: Tim James
Location: New York, New York, USA
