Student Lydia Bedford designed this fun graphic-driven concept for The Otley Run. The design features bold illustrations in order to bring on cheery vibes.
“The Otley Run is one of the most renowned pub-crawls in the country, enjoyed in Leeds by the masses. Piggy backing on the experience is The Otley Run Co., providing a unique beer for each of the 18 pubs along the way.”
“Elevating the experience is a scorecard to track progress (by affixing the stickers found on each bottle) and wayfinding on route to help guide consumers. Bright colouring and a bold style emphasises the enjoyment factor whilst clear numbering on the pack helps consumers monitor how far they’ve come.”
