Featured image for The Bold Lush Packaging of Corelia

The Bold Lush Packaging of Corelia

by Natalie Mouradian on 04/17/2017 | 3 Minute Read

Editorial photograph

Siegenthaler &Co designed this beautifully colorful packaging for Corelia, a refreshing natural sparkling drink. The design features bold illustrations of flowers and foliage that correspond to the flavor represented.

“Corelia is an 100% natural sparkling soft drink made with Colombian tropical fruits. It is uniquely produced with a technique that preserves the flavors, nutrients, colors and freshness of the original fruits.”

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“Our intention was to reflect the beauty and uniqueness of the tropics.

We wanted to depict Corelia as a magical world, an exotic place filled with the mysteries of nature. The foliage in each label signifies a new sensation and the contrast with the original fruit’s color is designed to highlight each of the drink’s flavors. At the center of the artwork is Corelia, an imaginary muse of this magical world.”

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Design firm: Siegenthaler &CoArt Director: Oliver Siegenthaler & Julian Jaramillo Designer: Nicolas Galeano Illustrator: Tatiana BoykoLocation: Bogotá, Colombia

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