The Dieline Awards has always aimed to highlight the value of effective package design, and we couldn’t be more excited about our partnership with Nielsen for the Nielsen Design Impact Award. This partnership provides us with real world product sales data of a redesigned package, and actual consumer shopper preferences, demonstrating and proving the powerful and transformative role of packaging design.
This award identifies the most impactful redesigns over the last two years. And let’s be clear—these aren’t just pretty packs. They’re absolutely crushing it in market, too. Brands and design agencies submitted their redesigns for consideration. There was no fee required to participate. There were a few restrictions when submitting for the award:
• The design submitted must be a redesign of an existing product.
• The redesigned product must’ve launched between January 1, 2014 and March 1, 2016.
• The redesigned product must be sold in the United States. At this time, we can’t accept international entries.
• The product must belong to a consumer-packaged-goods category. (This includes products that you use up and buy with relative frequency—anything from toothpaste to beer to pet food. It does not include “durable” products such as electronics and toys.)
