These products are organic superfoods from Thrive Market’s private label line: Organic Cacao Powder, Organic Cacao Nibs, Organic Whole Chia Seeds, and Organic Maca Powder. The products are certified Organic, ethically sourced from farmers that are treated inline with 3rd party “Fair Trade” guidelines, and harvested under the strictest guidelines for sustainability and purity.
We found that most superfoods packaging in the market is not appealing. We wanted to create something that was informative, but also beautiful. The challenge was in the graphic treatments and text grids. We were able to accomplish this through color, type treatment, and negative space.
Designed By: Thrive Market
Creative Director: Katherine Prendergast
Lead Packaging Designer: Semira Chadorchi
Photographer: Paul Delmont
Copywriter: Megan Martin
Location: California, USA
